History of the Development of Impedance Cardiography (ICG)

History of the Development of resistor electrocardiography (ICG)Review the history of the development of resistance cardiography (ICG) from its theoretical lascivious and direct applications for non-invasive measurement of cardiac turnout, to its most recent applications in assisting kiss of life, in rate responsive pacemakers and its potential application in automatic galvanic defibrillators (AEDs).Impedance Cardiology a great deal called ICG, is a measure of channel across the thoracic part of the body over the cardiac bike. If there is high placid chroma and blood liquefy, a low resistance across the region is calculated. Impedance Cardiology is besides practised to measure blood flow in major vessels of the cardiac region from which shaft volume is obtained. A change of electrical resistance can be exercisingful in calculating stroke volume, cardiac output and systemic vascular resistance due to the legato volume ever-changing with every heart beat.Cardiac Outpu t (CO) on with the concentration of haemoglobin and arterial oxygen saturation are the cornerst one(a)s in the movement of oxygen. Cardiac output can be phthisisd to embody the usefulness of treatment or if treatment is required as it analyses the in operation(p) performance of the cardiovascular system. The measurement of cardiac output is important in cardiothoracic surgery. There are several different methods for calculating the cardiac output. first off there is invasive methods that are quite accurate however the use of these methods are commonly limited to intensive care units. While exploitation invasive techniques the loss of blood, risk of contagion and other complications are usually a matter of concern which leads to a alternative method, that being a non-invasive technique. For example Impedance Cardiology (ICG) is a method that is used quite often as it is easily used, tolerates a continuous reading of the cardiac output measured and has a better accuracy than t hat of other non-invasive techniques that are available. Impedance Cardiology involves applying a current field across the thorax victimization a constant magnitude, high frequence and a low amplitude alter current. Bio-impedance is a non-invasive technique where the stroke volume is estimated based on the changing of impedance that occurs in the human arterial system during the cardiac cycle due to the constant change of blood volume. Cardiac output is a lot easier to measure by impedance cardiology compared to thermo dilution with a catheter interested in the pulmonary artery, as it can be applied mobilely and easily. It also does not cause risk of blood loss, other complications or infection that would be carried with the arterial catheters. Invasive methods cannot monitor the cardiac output perpetually whereas ICG will. Non-invasive techniques are the solution to all these problems. Cardiac output is calculated by multiplying the stroke volume by the heart rate. Stroke vol ume is the volume of blood that is pumped by the heart during every cardiac cycle. This nitty-gritty that measuring the differences in impedance gives an estimate of the changes in stroke volume.The American Heart Association (AHA) resuscitation guidelines stated the chest coalescencys are the main extension of effective cardiopulmonary resuscitation (CPR). A number of feedback devices have been developed to learn to better the efficiency of chest compressions, all of which improved guideline disease CPR but did not improve the patients outcome. The ICG provides a non-invasive measure of the hemodynamic status of the body and is being check overd as another method of helping to improve CPR. This led to a study being set up Heartsine Technologies to investigate whether there was any relationship betwixt compression depth, thrust and ICG amplitude during CPR. This also let a correlation between these to be established.The impedance cardiogram was recorded using 2 electrodes f rom defibrillation pads. The compression depth (cm), compression thrust (kg), end-tidal CO2 (kPa), systolic blood pressure (mmHg), carotid flow (ml/min) and cardiac output (L/min) were all measured at cardinal trice intervals for each model (13 porcine models in total). The results of the study pointed that there is a strong correlation between the correlations achieved with compression depth, compression thrust and between ICG amplitude. The table below shows the results obtained in the study and shows the correlation between the tercetThe ICG measurement provides another measurement of CPR efficiency with physiological set up that are compared to chest compression depth and chest compression thrust. The results show that the ICG measurement could be used in the development of CPR feedback algorithms for AEDs (automated galvanising defibrillators). Improved impedance cardiogram measurement and recording methods have enabled their use in critical care of patients. Cromie repo rted that the use of both ICG recordings from two defibrillator pads , which is used to overcome the awkward application of using multiple electrodes and frequency epitome of the calculated derivative instrument of the impedance signal (dZ/dt) which also provides information around circulatory father that occurs in the porcine model. He and so reported an algorithm that was based on the ICG using the florescence magnitude in a frequency range for detecting cardiac arrest. It was brought about that the frequency analysis by Fast Fourier Transform (FFT) in public access defibrillators (PAD) and automated electrical defibrillators (AEDs) would compromise its touch capabilities and the use of whole number filters to calculate the frequency components was proposed.An algorithm that was only based on the impedance cardiogram that had been recorded through the use of two defibrillator pads, by using the strongest frequency and amplitude, could lead to a decrease in beginning CPR an d could determine the circulatory arrest. Integer filters were used to analyse the frequency of the impedance cardiogram signal. Filters are lighter, simpler and a lot more adaptable when it comes to canvass with Fast Fourier Transform (FFT). This approach is more desirable as it limits the processing abilities of the devices that could compromise usability of the FFT, even though the approach is less accurate. The two techniques were compared with one another using 13 cases of cardiac arrest and 6 of common controls. The best filters were used on this set and an algorithm that detects cardiac arrest was tested on a much wider set of data. The algorithm was past tested on a validation set and the ICG was recorded. It was tested on 132 cardiac arrest patients and 97 controls. The results indicated that cardiac arrest using the algorithm had a sensitivity average of 81.1% with the samples ranging from 77.6-84.3%. The specificity of the validation set was 97.1% with the samples rang ing from 96.7-97.4% at a 95% confidence limit. These results show that automated defibrillators with impedance cardiogram analysis has the potential to improve emergency care by enabling non do persons to carry out appropriate CPR and it can also improve the detection of cardiac arrest when the algorithm is combined with ECG analysis.He then reported an algorithm that was based on the ICG using the peak magnitude in a frequency range for detecting cardiac arrest. It was brought about that the frequency analysis by Fast Fourier Transform (FFT) in public access defibrillators (PAD) and automated electrical defibrillators (AEDs) would compromise its processing capabilities and the use of integer filters to calculate the frequency components was proposed. The results of the frequency spectrum of the first order derivative of the impedance cardiogram (dZ/dt) recorded using the two defibrillator pads can be used as a marker to calculate circulatory collapse. The results obtained provide tools for the development of applications for the use of impedance cardiograms in defibrillators in emergency clinical practice.Automatic Electrical Defibrillators are available in public areas along with trained rescuers. AEDs that recognise circulatory arrest use a hemodynamic sensor together with algorithms based on ECGs, would aid in the management of collapsed patients where accurate, quick and critical decisions must be made.

Objective Of One Shot Coffee Shop Marketing Essay

Objective Of atomic number 53 guesswork umber tree Shop Marketing Essay star diagonal deep br possess take a crap is a modernistic accomp whatever that exit be execute at hotel royal queens at 12 queen street Singapore. The genius gunslinger chocolate let on provide the drinking chocolate bean and the snug environs for the customer, whiz cerebrovascular accident drinking chocolate tree cheat get turn egress be a partnership familiarity and pull up stakes inauguration operation on declination 30,2012. death chair of angiotensin-converting enzyme piquance deep brown spy is Mr. Wang and the vice chairperson of geniusnessness sapidity deep brown hook is Mr. Kun, vice president has a 45% sh ar of the company, and president has a 55% sh atomic number 18 of the company. President of the company overly is a CEO of the coffee range, the CEO private instructor the employees, and the vice president in charge with the unspoileds supply.The location of the star Shot coffee stigmatize is established at hotel royal queens at 12 queen street Singapore, it is a century of Singapore, and the hotel to a fault had a good sales, so it impart take many customer to the champion Shot coffee shop.1.2The objective of iodin Shot coffee shopOne Shot coffee shops objectives for the first year ofoperations are1. Become selected as the Best New Coffee Bar in the area by the local restaurant guide.2. Turn in win from the first month of operations.3. Maintain a 65% gross margin.2.Vision and kick2.1 VisionA vision fecal matter be defined as an centerfield chart, sometimes also referred to as the Company in the picture, just now it is so much more(prenominal) than this. Your vision statement is your inspiration, your st regularisegic formulation fabric.An eye chart, seat be applied to a individual(a) celestial sphere of the entire company or the company. Whether all or part of an organization, the eye chart to answer the question , Where we want to go?Become the leading brand coffee shops in the region to line casual, taking into account the irritability of consumer. About three years to recover the total investment cost, and gradually began to profit.2.2 MissionMission statement is a statement of the purpose of company or organization its reason for compriseing.The mission statement should guide the actions of the organization. term of executement out its overall goal, provide a path, and guide decision-making. It provides the framework or context inwardly which the companys strategies are formulated. Hill, Ch, Jones, G. (2008)To become a leader in this application and provide a stable and reasonable income for the owners of the place for investment.(2) The victorious completion of the construction and development of the stores, and gradually withdraw the investment capital.3.Product and utilityProduct and service are when a firm offer a pleat of both intersection points and work, in compare t o the traditional focus on ingatherings. As define by a foodstuff placeable range of products and service capable of amount of moneytly fulfilling a users motive.largely motivated by the motivating on the part of traditionally oriented manufacturing firms to cope with changing market bear ons and the recognition that services in combination with products could provide high network than product alone.Face with shrink markets and increased commercialization of their products, those firms saw service purvey as a newfangled path toward meshwork and growth.3.1The chief(prenominal) product and serviceCappuccinoWith little milk than a latte, cappuccino offers a stronger espresso flavor and a luxurious texture. To doctor it properly require more skill and attentiveness. arguably the most important things is frothing the foam to velvety perfection as the milk s team ups something One Shot coffee shop barrister take slap-up care to achieve . The milk mous tache that clings to your upper berth lip is proof weve make yours right. And we whitethorn say, you wear it surface.EspressoSmooth and versatile Espresso Roast is the rattling tinder and soul of One Shot. Its rich flavor, lingering aroma and lover fragrance make it the perfect found for lattes, cappuccinos and all One Shot coffee shop espresso based beverages. But you fundament also enjoy it all by itself indeed, that might be the best elbow room to discover its nuances. smock Chocolate MochaWhite chocolate fans will tell you they same it elegant, creamy taste. Its smooth subtle, is a perfect complement to a bolder taste. thither is no bolder than we are rich, full-bodied espresso tastes. And it turns out, in that location is no better route to experience the decadent white chocolate, rather than in this delicious beverage. raw sienna Macchia-toScores of people are passionate devotees of the signature beverage. So fascinate are they, youd think it was any kinds of magical elixir. Well there s no hocus distinguish here. Well tell you exactly what goes into it creamy vanilla flavored syrup, freshly annoyed milk with a topping of velvety rich foam, one incisive hit of One Shot Espresso roast, a finish of hardlytery caramel drizzle. okay, we take it back. It sounds equal is magic to us. precisely it taste even better.vanilla extract LatteThere are many delicious offices to join espresso, but one of that couldnt be more unblemished is that Vanilla latte. dependable need a few ingredient make up that ducky One Shot Signature espresso. Creamy steamed milk and our classic vanillas syrup. Simple, .Satisfying always.4.Industry summary and summary4.1PESTELThis sector examines in detail the external surroundings as well as the macro sparing stuffs embarrass the current issues much(prenominal) as the global financial crisis, inflation, etc. facing the coffee sedulousness operates. In this case, an analysis and estimation of the main external environment factors to t he One Shot coffee shop by using the PESTEL Analysis.Any analysis of the successes and failures facing a SME must understand the macro environment within which a SME operates (Barney and Hesterly, 2008).The PESTEL framework is designed to provide managers with an analytic-al tool to identify distinguishable macro-environment factors that may patronage strategies, and to assess what difference environmental factor may influence the rail line performance now or in future. The PESTEL framework include six types of important environment influences political, sparing social, technological, environmental and reasoned factors. These factors would not be seen as independent factor. Factor such(prenominal) as a technological advances may probably affect the social and economic conditions in variant markets.4.1.1Political factorsThe political factor is to what point the regimen discussion in the economy. Specifically, political factors, such as tax policy, labor law, environmental la w, trade restrictions, tariffs, and political stability. Political factors may also include goods and services, the authorities should provide or provided (merit goods), the government does not want (demerit goods or advantages of bads). In addition, governments switch great influence in health, information, and a national radixIt is jazzn that Singapore is a genuinely stable country with humble social fortune, at the same time the government of Singapore is instigate more and more tourists to Singapore, manage the government building the casino in Singapore, the government also want more tourists come to Singapore. The government agencies in Singapore process a actually active role in promoting Singapore as a global destination. Under the guidance of STB (Singapore touristry board) it takes major(ip)s to promote itself as a MICE destination. For such a good political factors let the business in Singapore get more benefit.Hence, the One Shot coffee shop may run its busi ness stability and benefit its investment profitability under Singapores strong government policies.4.1.2Legal factorsLegal factors include discrimination law, consumer valueion law, antitrust law, labor law, health and seriousty laws.These factors may affect the Companys operations, its cost, and the take for its products.As Singapores law is very strict and the government will protect Intellectual property rights and doesnt render new(prenominal) companies to infringe the copyright and intellectual property so it is very good for company to compete with each some otherwise fairly.For the One Shot coffee shop in Singapore its intellectual property rights had been protect under the Singapores legal.4.1.3Economic factorsEconomic factors such as economic growth, interest rates, convince rates and inflation rate. These factors build signifi nookyt impact on the initiative how it works, and make a decision. For example, interest rates affect the companys cost of capital, and t herefore, the extent to which the business growth and expansion. Exchange rates affect the cost of export goods and the supply and legal injury of imported goods in the economicBased on trade, economics (2011), Singapores per capita GDP (gross domestic product) is higher than most developed countries. In fact, with the economic development of Singapores economy diversified, open trade policies, international colloquy links, and attract multinational investment.Singapore is a vibrant economy, and its economy is firmly dependent on exports. From 2007 to 2010, 7.62% of the to enjoy average GDP growth. It enjoys a higher per capita income than most developed countries.February 14, 2007, the Singapore government announced that the yearly economic growth of 7.9% in 2006, 7.7% higher than originally anticipated. Singapores unemployment rate was 2.2%, around February 20, 2009. As of August 7, 2010, Singapore is one of the initiations fastest growing economies, the growth rate was 17.9% in the first half of 2010.Singapore is a highly verdant natural resources. Have advanced the state of the infrastructure, including country hotels, roads, transport facilities, telecommunicate facilities, aviation services.One Shot coffee shop might be an opportunity in such a good condition.4.1.4Social factorsSocial factors include the cultural aspects of health consciousness, race growth rate, age distribution, career attitudes and tension on the safety. Trend of social factors on the impact of the companys products and take, the companys operations. For example, the aging of the universe of discourse may mean a smaller, more willing workforce (thus change magnitude the cost of labor). In addition, the company may change to a different management outline, in order to adapt to these social trends (such as to submit older workers).Social environment in SMEs is concerned intimately innovation, risk taking, and large-scale transformation to social problem solving (Kuratko, 2 008).Singapore has a very vibrant cosmopolitan culture. It has a very strong education system. Everyone is comfortable with English. Along with business tourism opportunities it has great facilities for leisure activities such as state of the art shopping malls, casinos, resorts, restaurants etc. Thus it layabout be concluded that the social factors are very supportive for the coffee industry in Singapore. Singapore is considered as a very safe city.4.1.5Technological factorsTechnical factors, including the technical aspects, such as R D activity, automation, engineering incentives, technological change speeding. They were able to determine the access threshold, the minimum cost-efficient production level and influence outsourcing decisions. In addition, changes in technology will affect the cost, timberland and lead to innovation.There is no doubt that the sophisticated technology not only improves all the coffee equipments quality and productivity. but also accelerate the co mmercialization process of the coffee business.SMEs primarily manifestation challenge of technologies in transportation, utility, health care, electrical, and computer industries. Technological forces can crap new markets, humiliate and eliminate cost barriers between businesses (David, 2009).Using a pro Espresso coffee machine made by Italian, never on the detail of some coffee neglect.4.1.6Environmental factorsThe environment factors such as the brook and climate change.The One Shot coffee shop will set hotel royal queens at 12 queen street Singapore. the brook and climate change doesnt affect One Shot coffee shop.4.2 grindHumphrey, Albert (December 2005). SWOT analysis is a strategical devisening system employ to try the Strengths, Weaknesses, Limitations, Opportunities, and Threats are mired in one forge or in a commercial venture. It involved specifying the objectives of the business venture or purge and identifying the internal and external factors that are cor dial and unfavorable to achieve that objective.By using SWOT analysis can assist One Shot coffee shop to identify the internal weakness and external scourges factors, indeed improve the performance and search the benefits from opportunities and respond the threats as well.4.2.1STRENGTHSThe freshest coffee. Now set baked transported on a weekly basis, to ensure that the beans are in the peak of savouringThe most taut training. Three months to six months rigorous training of professional coffee Daren implement the recipe from the coffee to the professional knowledge of coffee plus Leadership and Service concept, inject One Shot passion for each cupful of coffee.The most professional and coffee. A professional Espresso coffee machine ofItalian, never on the details of any coffee neglect.The most comfortable environment. Most spacious seating space, with the shadowiness of European art-style decor, and unloose wireless Internet service offers consumers the most comfortable and convenient dining environmentThe special(a) location. In this hotel just check one coffee shop inside.4.2.2WEAKNESSESAffected by the location, almost customers are the person who is live in this hotel.One Shot coffee shop is a new company, almost customer are like the Starbucks.4.2.3OPPORTUNITIESAn unrealised customer need. There is an opportunity to increase the customer base by advertising as well as underdeveloped the new products and services.The uniting or other types of expansion strategy can be considered as the opportunities factors when this coffee shop business invention get to the stage of maturity.The coffee shop set in hotel industry is a new developing market.4.2.4THREATSPrice wars with adversarys. Some of competitors strive to earn a higher market share by selling its products and services at a put down price.New entrants and cost the threat of new entrants in the market is a critic elements. This is a growth factor in the development, but also the threat of new entrants,intense competition and rapid deployment in the backside market.4.3 Porters tail fin forcesThe porters five forces instance of competitive analysis is a widely utilize approach for developing strategies in many industries.Indeed, the five forces model can determine the kinds of competitive forces are the firm staffs facing and measure the force on how strong are there in different split the company facing. The figure shows the porters five forces model of competition be emit.Porters five forces model of competitionThreat of new entrantsBargaining business office of profaneersBargaining strength of suppliersRivalry a mongst existing firms in the industryThreat of change products or servicesPorter Five forceHigh averageLowCompetitive RivalryThreats of New EntryBargaining great power of CustomersBargaining Power of SuppliersThreats of substitution(Source draw created for this assignment)4.3.1Threat of new entrants (high)The threat of new entrants is the threat of new competitors in the industry, existing competitors. A profitable industry realized profits will attract more competitors. If these new entrants is very easy to enter the market low barriers to entry the company has been a threat to competition in this market. More competitive while consumer contract increases or increase capacity which means less profit to go around. According to the power of one of Porters five forces model, the threat of new entrants, function the competitive structure of an industry. Porters definition of the threat of new entrants, and completely changed the way people look at an industry competitive.Coffee shop is a low expensive shop , and One Shot coffee shop is a new brand in Singapore,the required investment is low. The major cost includes the real estate and coffee relate equipments. Franchise is also an option that investment risks are low,Barriers to entry are low, thus the threat of new entrants are high due to low switch cost, and low capita l requirements, and low restrictions. So the threat of new entrants is high.4.3.2Threat of rilievo products or services (high)The threat of substitute products or services product substitutes and other products to perform the same or similar functions. Professor of microeconomics, more alternatives, the demand for the product becomes more elastic. The elasticity of demand is the consumer price sensitivity, which is equivalent to less certainty of profits. An attractive alternative to price the price of alternatives as the upper limit of the price of the underlying product. An attractive alternative behavior, depressed prices to draw its profit potential of the industry.Improved quality, alternatives alternatives quality is high, there are more and more pressure, the increase in the quality of the main product. Low replacement costs passed on to consumers switching costs for consumers can come in the form of currency conversion costs cost or lifestyle. The monetary cost to the pr ice of alternative products, and the cost of living is subjective, it is difficult to determine. In either case, more easily and lower cost is to switch to the alternative, the vary higher threat.Other substitutes tea, juice, soft drinks, alcohol and other coffee and non-coffee related drinks. given up the sensitivity of consumers to price of coffee and a number of substitute available, the significance of the threat from substitutes is high.4.3.3Bargaining power of suppliers (medium)Powerful negotiate power of suppliers, the vender and the buyer, the seller greater influence. This effect can be used to reduce the profit the buyer more favorable pricing, the limit product or service quality, or part of the cost is passed on to the buyer, the supplier is powerful.coffee is supplied by a variety of farms from South America or Africa. triad of all the coffee farms are less than one third. Industry main hedge position by diversifying those supplier portfolio.The power of suppliers is medium since there is a wide array of farmlands that supply specialty coffee beans, however, the farmers do supply a differentiated product.4.3.4Bargaining power of buyers (Low)Porters five forces buyer bargaining power is consumer pressure, can play on the enterprise, allowing them to provide higher quality products and better customer service, lower prices. In the analysis of the bargaining power of buyers, industry analysis, from the sellers point of view. According to Porters five forces industry analysis framework, the buyer power of the forces shaping one of the competitive structure of an industry.The number of buyers in the industry is large, and their purchases are low volume. Industrys products, service and experience are differentiated.A cup of coffee does not represent a significant fraction a buyers cost of living.The buyers power is low because of that they lacked negotiation power and the ability to force down prices and pit competitors against each other.4.3.5Riva lry among-st existing firms in the industry (Medium) engagement increasingly competitive, when one or more competitors see an opportunity to grow, and competitors customers, or feel the need to attract more customers because of low profitability.Competition in the industrial competitiveness is an important issue, usually there will be many competitors are trying to carry out a able rate of return on investment, profitability is generally low. Several competitors those who have already established a competitive advantage the profits of treason, but the more competitive competition means that the balance of payments, and vex becoming cash to survive the struggle.Retaliation competitive competition intensified, the reaction of competitors, an obstreperous strategy, with its own offensive or defensive strategy.This kind of competition is very much the reasons for lower prices, competitors use a marginal contribution to the cost of administrative expenses. However, the competitive ness of the competition by fighting in advertising, product inlet and customer service.One Shot coffee shop is a coffee shop in the hotel ,The intensity of rivalry is medium because of the numerous competitor within the industry, despite it being a growing at 15% annually. On the other hand, there is no evidence of price or advertising wars within the industry.5.Market strategyOne Shot Cultures marketing strategy will be focused at getting new customer, retaining the exist customers, got customers to spend more or come back more often. construction a loyal customer base is a paramount enormousness since such customer core will not only generate most of the sales but also will provide favorable referrals.5.1Competitive EdgeOne Shot culture, positioning itself as a strange coffee bar, its customers can not only enjoy the perfect coffee a cup, but also spent time in the surrounding environment. Comfortable sofas and chairs, dim lighting and quiet relaxing music will help customers r elax from everyday stress, to distinguish champion from incumbent competitors culture.5.2Sales strategyThe shooting cultural balistas the processing sales transactions. In order to speed up customer service, and at least two employees to provide services to customers of an employee, customer orders will be ready, the other employees will be taken care of sales transactions. All data will be preserve on the sales of computer point-of-sale terminal in the subsequent analysis for marketing purposes.In order to build its customer base, we will use the banner of a single culture and flyers, customer referrals with other businesses, communities and cross- forward motional. At the same time, the customer retention program will be used to ensure that customers come back and spend more coffee.5.3Marketing mixThe Marketing mix is a common words that used to chance upon a various choices which the company must process the procedure of convey a specific services or products to the market. Besides, it is also known as the four Ps which include the Price, Place, Product and Promotion. (Kamil et al 2009)5.3.1Product strategyThe product actually means that the service or product introduced by the company which offer to the customer of the target market. In this business programme, the product of One Shot coffee shop company is the services such as the pool lessons, the rental of One Shot coffee shop, and the snacks and beverage counter services.constantly developing new breakfast cereals the product element is the new product themself, setting the price right involved examining customer science and rival products as well as costs of manufacture, promotion involved engaging in a range of promotional activities e.g. competitions, product tasting etc,5.3.2Place strategyMarketing experts know that the best product in the land will never make an impact in the business existence if no one can locate and obtain it. Keeping this simple, yet vital brick in the house of marke ting, One Shot coffee shop gives careful consideration to the placement of its restaurant. Within that marketing research, It takes into consideration the population of a given part, major roadway in the vicinities of the proposed coffee shop site, traffic that passes by the coffee shop site, and the demographics of that area, as they know a great deal about One Shot customers.The place of One Shot coffee shop is in hotel royal queens at 12 queen street Singapore, in the hotel ,there is only had one coffee shop inside.so the place of One Shot coffee shop is a very good place, its in the central of Singapore.5.3.3Pricing strategyBuilt in the right area, the people will come, but a good price does play a role, so that they come back. The single main essence of the marketing strategy is one of the efficient pricing of their products. Understanding of the target market, including a large part of the family, they always need an undergoable way to go out to dinner with their children, o ver the years a notice price, almost anyone can eat a lens, and enjoy quality meals without flowers a lot of money. What is really down the value of people enjoy single food, which is a big part of repeat customers, the best in the world price of products sold, if consumers do not think, what they buy. In fact, a single pointed out in their value carte in recent years, it provides a infusion of menu items at a low price, this thoroughly. Other marketing concepts are integrated into the strategic value menu. Menu as the value of this project , to sell profitable products, this is a small loss leaders, if any profits are usually single cafe, coffee and soft drinks of your choice to follow earnings, so that you have a a good price, but single cafe achieve the profitability.5.3.4Promotion strategyOne Shot coffee shop are still some basic promo gimmicks that most cafes should have like coffee mugs with your logo print on it. Travel mug is one of the most besought after item coffee ju nkies want. One Shot can sell these at shop or give it away on special occasion like your store open or annually anniversary.One Shot coffee shop should also or have other standard promotional items such as shirts, key chains, tumblers, and note of hand pads. If you want your promotion items to been seen more, offer things what people will really used outside the home like T- shirts, caps and visors, laptop bags, and backpack. For the high end market, One Shot coffee shop can sell CDs with a ingathering of music One shot coffee shop usually play at One Shot coffee shopAnother method to market One Shot coffee shop business is by increasing One Shot coffee shop visibility online. Set-up a website where One Shot coffee shop can post materials related to the coffee business. One Shot coffee shop can also post announcements on One Shot coffee shop website for special offers and contests. Post One Shot coffee shop details on One Shot coffee shop site such as name, logo, location and te lephone number. Add one page for suggestion, a fabrication and contact pages.Promote a special item on your menu on a week basis. One Shot product can be one coffee beverage, pastry or dessert. Announce the promotion on One Shot coffee shop site. Make One Shot coffee shop promo exciting and fun to encourage customers to come. One Shot coffee shop could have a contest like a coffee art contest wherein customers can create their own coffee art win prizes. Post the contest details and prizes on One Shot coffee shop website too. Prizes can be dirt cheap like a free mug of coffee, coupon or free T-shirt with One Shot logo.Offering coffee charge tease is a very good idea. It is convenient for some staff and client. kinda of searching for coin and bill in their wallet or bag, customers can simply use a prepaid charge card to buy One Shot coffee. It is pretty convenient for customers who bought coffee daily. In other advantage is that One Shot get to sold more coffee in advance.6.Manage ment team and company structureThis section of the business plan is essential information for investors and financial institution-it gives information about how your company is create and who is in charge. This section is useful for relaying who accomplishes what tasks for the business, the business knowledge of the management team and the qualifications of the board .In this coffee shop Mr.Wang is the CEO, and Mr.Kun is the Chief Operating officeholder,and one Chief Financial one Officer Chief Marketing Officer one Chief Technology OfficerCEO may be able to set strategic, predict the future and control the budget, CEOs think about where the organization are going, the people and process need to get there, and how they will work in the current market.A COO handles a companys abstruse operational details. The companys COO insures the business can deliver day by day. COO figure out just what need to be deliberate so COO can tell if that things are going well. whence COOs team cre ate the systems to track the measurement and take action when the company is not delivering.CFO will been busy figuring out that customers, business line and product is profitable, so the nigh year you can afford the really cool equipment.CMO owns the marketing strategyand that often includes the sales strategyand oversees its implement. The CMO will know or learn One Shot industry inside out and helps One Shot position One Shot product, differentiate it from your competitors products, enlist distributor, and make sure that customers are learn to crave One Shot product.CTO is a very important person in One Shot coffee shop, CTO need produce the coffee which one can make it more good.And at last we need 10 waiters, One Shot coffee shop must ensure that when a customer needs help always had one waiter in the side.7. Operating provisionIt is describe one short term way of achieve milestones and excuse how, or that portion . A strategic plan will set into operation when a given operat ional period, in the case in a commercial application, the fiscal year or another given budget term. One operational plan are the basis for, and testificatory for an annual operate budget request. Therefore, five year strategic plan need five operation plan fund by five operate budget.Operational plans should build the activity and budgets for every part of the organization for the next 1 to 3 years. One Shot link the strategic plan with the activity the organizations will deliver and the resources require to deliver their.An action plan drawn directly describe institutions and plan tasks and goals, plan objectives and plan activities of agencies and programs of strategic plan.7.1 Clear objectivesIn fact, the objectives same as the Goals addressed at the beginning of this business plan, the details of the clear objectives summarized .The clear objectives of the One Shot coffee shop companyObjectivesDescriptionRent a venue nigh(a) 5,000 square feet as the location of One Shot coff ee shops business operation.Offer a custom-made coffee lessons.Provide in details the One Shot coffee shop companys first year intercommunicate profit and loss statement.Establish the working relationships with the hotel during the period of first operating(a) year.Build a positive image and perception as well as enhance the One Shot coffee shops awareness to the public.(Source diagram created for this assignment)8.Risk Assessment ManagementRisk assessment is a step in a risk

Four Functions Of Management At Fedex

Four Functions Of focusing At FedexOrigin eithery FedEx Corporation is recognized as FDX Corporation. It is a well-known logistics services conjunction. The troupe was founded in the United States in 1971. FedEx furnishes customers and businesses all over the world with an all-inclusive portfolio of transportation, e-commerce and business services (About FedEx, 2010). The club offer corporal business applications through portioning companies competing conjointly and managed collaboratively, under the well-thought-of FedEx brand.FedEx had succeed momentous position among the worlds most accepted and committed employers. It operates with more than 275,000 employees and contractors. It motivates all its employees and contractors to remain perfectly, positively concentrated on safety, the highest ethical and practised measures and the demands of their customers and communities. The familiarity operates all over the world with its following plane sectionsFedEx Express This segm ent of the friendship offers numerous shipping services for the deliverance of packages and freight.FedEx Ground This segment of the company offers business and residential ground package delivery services.FedEx Freight This segment extends less-than-truckload freight services, as well as shipment carrier services.FedEx influence This segment of the company offers sales, marketing, information engineering science support, customer service support, instrument solutions and business services and many other advanced services (FedEx Corporation, 2010).The significant functions of circumspection that managers at all the levels of FedEx perform in order to get hold of its organizational objectives, are as followsPlanning This function of commission is the assured determination of future course of action. This involves why an action, what action, how to relieve oneself action and when to take action. Thus, planning includes determination of specific objectives, determining proj ects and programs, setting policies and strategies, setting rules and procedures and preparing budgets.Organizing other significant function of FedEx management is organizing. Organizing is the process of dividing work into convenient tasks or duties, grouping such duties in the form of positions, grouping of various positions into departments and sections, duty assignment duties to individual positions, and delegating authority to each position so that the work is carried out as planned (Montana Charnov, 2000).Leading The nest crucial function of management is leading. In this function of management a proper program line is determined by the company managers that aid the employees in the proper intellect of their map to attain the goals and targets effectively. Leading is the process of influencing the behaviour of others to work willingly and enthusiastically for achieving predetermined goals.Controlling The experience significant function of management is controlling. Thi s function involves identification of actual results, comparison of actual results with expected results as set by planning process, identification of deviation between the two, if any, and fetching of corrective action so that actual results match with expected results (Harris Hartman, 2001). It brings to clean-cut all bottlenecks in work performance and fulfils the needs of the short letter.Globalisations and its Impact on FedEx quartetsome Functions of ManagementGlobalization is a procedure of interaction and deepen among the people, companies and governments of diverse nations. It is a procedure determined by international parcel out and investment and assisted by international technology. This procedure has its consequences on the environment, on culture, on political systems, on economic development and prosperity and as well as on the human physical well-being in associations all around the world (FedEx and Key Industry Drivers, n.d.). This external mover is making a prominent preserve on the trading operations and functions of management of FedEx.Increasing globalization of its business had disembowel a prominent impact on its planning function of FedEx management as now it had bewilder more complex and requires more crucial analysis of international markets. In addition to this the function of organizing and leading business operations and all resources is in addition bring trying as now the company involves a diverse workforce and diverse customer base with different needs and demands. The last function of management controlling is also evolved as a difficult task due to the involvement of different type of international risks. engineering science and its Impact on FedExs Four Functions of ManagementTechnology is the employment and erudition of tools, proficiencies and crafts. It had do life of human beings more easier as it involves advanced know-hows in the form of tools and techniques. At FedEx emerging technology is playing an increasing role in offering critical information at any denominate in season about the location of a customers product and the time of delivery (FedEx and Key Industry Drivers, n.d.). With the increasing effect of technology the four functions of FedExs management is significantly bear upon.With the use of advanced technology, the companys planning and organizing function had been affected greatly as now its planning is done by making use of advanced technology and IT tools. For organizing all its operations and resources the company fool use of up-to-date tools and techniques like for giving training to its employees now it make use of electronic sources (Huff, Maher Munro, 2004). Increasing use of technology and electronic nitty-gritty of communication also make a significant impact on companys leading and controlling function of management. With advanced tools and techniques both of these functions of FedExs management had become more easy and effective.E-Business and its I mpact on FedExs four Functions of ManagementE-business is a term that can be utilise to delineate businesses run on the Internet, or employing Internet technologies to ameliorate the productivity or profitability of a business. In a more universal sense, the term could be used to explain any form of electronic business (Sharif, Ching, Bakri Zakaria, 2005). In give way more and more companies are adopting this practice of doing business and similar is the situation with FedEx that is also making use of electronic sources and internet for communicating with its lymph gland and doing business.This e-business practice of the company had made tremendous impact on its four functions of management as now company does not have to fluff in complex planning as now it performs all its functions with the help of web, which makes everything simple and speedy (FedEx and Key Industry Drivers, n.d.). The organizing and leading function of management are also affected with this practice of e-bu siness as now company can track performance of its employees and operations through web preferably indulging in more formal procedures. The use of web had made everything very easy and quick and now the controlling of business operations had also become very easy.ConclusionWith the detailed discussion of company operations and functions of management, it could be said, that the management of all these functions is essential as other it could not direct the company towards its pre-determined goals. With the discussion of globalization, technology and e-business it could be conferred that these unblemished factors make a prominent impact on companys four functions of management because as time had changed this functions of company management is also changed. The impact of globalization, technology and e-business had advanced these functions in a significant manner, which in turn facilitates FedEx in managing its business.

Reducing rape in India

Reducing ransack in IndiaIn December 2012, a 23-year-old medical student who studied at the University of Delhi, after the movie she went home base with her boyfriend. Unfortunately, seven men hit her boyfriend and even worse they gang- pamperd her on the bus. At last, the student died in capital of Singapores Mount Elizabeth Hospital. This is such bad news. Nowadays, it is a civilized society. However, rape al government agencys occurs in the world. For instance, with more than than twenty-four cat valium account rape cases in India in 2011, rape registered a 9.2 percent rise everyplace 2010. People redeem been hurt because of rape. From this likeness, the aim of the query is a wake up call to tell pot of the wage increase trend of rape. In my opinion, rape is a crime that harms others. We should resolutely withstand the detail of such acts of rape.My interrogation is divided into three sections. First of all, I volition define rape. Rape in its simplest form (and the meaning, most mickle good deal downstairsstand it), is when a man forces a woman to puzzle sex with him. Often this has been done by using either bane or violence. When the victim is mentally incapacitated or impaired, physically impaired, dormant or unconscious. Next, I will compare the laws, womens social position and the governance system of rules amid India and Singapore. I choose two countries because India often has rape cases and Singapore seldom. Last but not least, I will fox nigh advice through the three aspects of the laws, social side as well as self-protection on how to slim rape.2. Data of Rape in IndiaThe Wall Street Journal (http//blogs.wsj.com/indiarealtime/2013/01/08/map-rape- graze-across-india/)The Indian edition of WSJ has go on up with this map which shows the rape rate across different states of India.It shows the central land of rape rate up to 8.2 reported cases per 100,000 women. merely the north-eastern states as having highest rape rate . The rape rate up to 10.1 reported case per 100,000 women. The notorious Indian capital of Delhis rape rate was 7.4 reported cases per 100,000 women, but it was not the highest. The northern city of Mizoram the rape rate is 14.3 reported cases per 100,000 women which was the highest.According to the survey, with more than 24,000 reported cases in India in 2011, rape registered a 9.2 percent rise over the previous year. In recent years, frightening data from New Delhi has occupy in the title of rape capital of India.3. Causes of rapeA Reason for more rapes in India3.1 Legal loopholeAccording to the survey, rape criminal law sentences people to more than seven years in India and even the death penalty. But Indian law also provides that the offender whitethorn be released on bail or settle a fine. Because of this, a crapper of the rapists own not been punished. Laws should provide fast track courts to deal with such cases, says Girija Vyas, Chairsomebody, and home(a) Commission for Women (NCW). According to the survey, the results encourage more people to crime which fair(a) a dismal 27 percent of the rape conviction rate in 2006-2007.3.2 Low status of women in IndiaWomen were considered inferior to men in social vivification. On the one hand, a large part of Indian women are illiterate because their family did not send the girl to school for education. As for women, the literacy rate stands at just 54.16 percent. On the other hand, women were prohibited to take part in domestic as well as in external matters. Indian womens workings rate is very low. But the community of working women has risen to 13 percent in 1987. Still, the population of working women just has 25 percent in 2011. Women who smoke, drink, go to bars is considered unethical behavior in India. Acceptance of domestic violence. India is the worlds most serious rural for domestic violence. Some women believe that domestic violence is often seen as deserved. The Indian women property can not be independent rather dependent on men. Level of Indias last name. The vast majority of female government officials come from high-grade surnames. High-grade surname female government officials will not fight for the right to civilian women.3.3 The government systemIndia has a waterlogged court system which the inefficiency of the court dealing with the case for only 15 judges. It is so surprised that Delhi high court judge deals with the backlog of cases learn 466 years. There are not enough police to protect r go forthine citizens in India. Leading to difficulties to obtain evidence and spend a distribute of time. Even worse, there is a part of the police have been confused in rape. Encouraging rape victims to compromise. For example, a 17-year-old rape victim down the stairs the police pressure she got married with the attackers. The reason for this compromise is for keeping the field pansy between the families or ethnicities. India also lacks human race safety. Less than a parcel of street lighting in India and lack of public toilets. These are factors that provoke rape.B Reason Less Rape in Singapore3.1 unbending lawsAnyone who commits rape should be punished with imprisonment for a term which may extend to 20 years, and asks to be liable to fine or to cane. The assist will be subjected to the punishment of 8 years and wickerwork with at least 12 strokes. Singapore has improved the police system and the court system to rapid processing of cases. So that people will not dare to violate the law.3.2 National suitableity and equality between men and womenAs Singapore is a multi-ethnic country, equality is the base of Singapore. Singapore has a special effective protection to equality between men and women. Legal protection of the equal status of women in public places and even in the home. In 2011, for the Gender Inequality Index Singapore received a score of 0.086, placing the country at 8 out of 146 countries with data.3.3 Geylang-legal prostitutionGeylang is Singapores famous Red Light District for legal prostitution. A lot of prostitution through prostitutes who were from Thailand, Malaysia, China for men over there every day. Sex is a introductory human so submit that a legal red light district providing some basic sexual gratification for men can exist. Being lack of sex, a man has proper ways to solve the problem. They do not need to rape others.Effects of rapeRape is a crime, most of the victims have a greater psychological trauma. But the victims often lack peoples cephalalgia and respect. Even victims will be rejected and disgusted. This will cause the victims have sex a second victimization. This is a mournful fact. The rape also leads to the help epidemic. Some of the victims of rape and maternalism. If women use the contraceptive drugs it will curb the pregnancy rates. If the baby was born, it will add to the victims burden of life and affect the life of the victim. If the city often has rape, it will reduce the peoples sense of security and occurrence of other types of cases. For example Murder.SolutionRevisit the definition of rape and pay attention to the development of accurate laws. Severe punishment to a person who is convicted for rape. Improve the judicial system to reduce procedural delays. Increase legal aid to help the victims. Improve the legal status and rights and interests of women. Women should receive equal education. Women should know how to use the law to protect them. The promotion of womens self-defense skills. The earth of self-defense courses at school. Males have a physical strength receipts over females, but women can use techniques to narrow the gap with men. some(prenominal) rape victims and rapists are likely to be drunk. Women who are drunk should forfend walking alone at the bar. The 1997 NCVS reports that 35.8 percent of rape victims believe their rapists were under the influence of alcohol. Looking for some drinks alternative to alcoholis m help to reduce rape.ConclusionThe study focuses on how to reduce rape. In the course of this analysis, I finish by comparing between India and Singapore law, the social status and self-protection of women to get a correct understanding. And trying to find some solutions to reduce rape. Rape is a heinous act which hurts a lot of people. Especially, in some developed countries, rape would be more serious. Therefore, doing research to reduce rape is necessary. The study concludes that the need is improvement of law, improve the status of women in society, to learn self-defense skills and reduce the abusing of alcohol that is an efficient way to solve rape. In my opinion, a safe social environment can be conducive to the development of society. Rape is an important factor affecting social security. If we want a wonderful, safe living environment, we should contribute to reduce rape.

Macro Environmental Forces Slept Analysis Marketing Essay

Macro environmental Forces Slept Analysis Marketing EssayThe fiscal crisis initiated four years ago has been the reason for purchasing cuts on both dispensable products. Bottled irrigate has been perceived as one of them and, therefore, its consumption has pretty decreased (Mintel, 2012). Consumers atomic number 18 non keen whatsoever more to reach for unnecessary goods and services, especi completelyy, those which can be substituted for other alternatives, for instance, the consumption of tap wet system in replace of bottled weewee. This could suggest that the issue has influenced the consumers sound judgment by inciting them to booze tap pee rather than to spend extra money on roughthing which can be obtained for an extremely cheap monetary value. Thus, the companies find themselves in a survey where they take on to reduce the price of their products in ordinate to confine the business afloat.According to the advancedspaper reporter Smithers (2009) from the Guard ian, the immediate impact of this credence crunch meant a declination of 9 % on number of bottles sell in the UK.http//www.guardian.co.uk/lifeandstyle/wordofmouth/2009/mar/23/bottled- pissing supply-sales-fallThe companies have leaseed to find a reason which could motivate consumers to appreciate the benefits of bottled water and, hence, motivate them to purchase it as the economy has be find an issue preventing its sales even though it is currently showing a s disordered improvement (The Guardian, 2012).http//www.guardian.co.uk/business/2012/oct/25/british-economy-recession legal FACTORSSpecification of components and labelling requirementsBottled water companies production in the UK is restricted by laws at European and national level which not only concern with the security of consumers only if alike the protection of the environment (Bottled water information, no date).The nutriment standard legislation is one of those regulations and it defends the rights of the consum ers from existence mislead when purchasing a food product ( intellectual nourishment Standards Agency, no date). As a result, bottled water producers be obliged to state the components of the water ensuring the clients aw beness of them.The labels of their products must specify these constituents. However, the requirements and rules on the berth and labelling are different depending on the water category natural mineral water, bottled drinking water and spring water (Mendip District Council, 2010).http//www.mendip.gov.uk/CouncilService.asp?id=SX9452-A7808400 internal mineral waters must diminish from a recognised subway system source and can only be subject to very express treatments. Any water labelled spring water must eff from an underground source and meet certain exploitation and labelling requirements but does not need to be from an officially recognised source. Bottled drinking can come from any water source and has fewer labelling restrictions than the other two cate goriessurgical incision of Environment, Food and Rural Affairs (no date).The aim of this regulation is to stop the white plague of ozone-enriched air, in the case of the spring water, as disinfectant treatment and to arrest a better healthcare by reducing the toxic substances.The bottled water producers have to make sure to follow these rules before placing their products in the mart place place.Regulations to reduce environmental impactsBottled water may be a hard impact on the environment and, for that reason there are animated harsh rules which determine the way companies have to operate in order to maintain the impact to the lowest.Companies have to ensure they expend the natural resources in a sustainable way (Bottled water information UK, no date) because the web site has come to a stage where their contribution in pollution is genuinely significant. The production of fictile bottles and the tran swordplayation of water have actively change the medium. Every year mor e than 3.5 billion pounds of PET plastic bottles come to be roadside litter, worthless material (Hays, no date, p15)and most other large quantity is burned liberating harmful pollutants into the atmosphere.Some companies have tested to improve their blemish image by launchinginitiatives with environmental address like plastic neutral and zero waste. However, campaigners still believe that generating and fade plastic bottles are catastrophic to the environment in any linguistic context (Manchester Evening News, 2009).The Environmental Agency, the institution standing for the care of the environs, has dictated the Environmental Permitting Regulations 2010 which controls this liberation of contaminants into the air from large and multiple industrial operations (Environment Agency, no date).The bottled water producers are forced to find a way not to surpass these established limits as their infringement could lead to serious consequences. semipolitical FACTORSThis constancy has c onstantly been affected by a succession of prejudicious impacts as it has been seen previously. However, it has as well as taken advantage of opportunities which have been presented through validatory factors. One of these opportunities is the health report given by the government which remarks the immenseness of drinking water, being hydrated .This health report is the new marketing strategy that the business needed in order to re-position itself in the market.Consumers get off to take more consideration for their health. Nonetheless, the main cigaret that the government is intending to speak to is children as the obesity and other health issues are rapidly change magnitude in their sector (National Health Service Information Centre, 2012, p24) .They hope to influence them to follow a healthier lifestyle.http//www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/OPAD12/Statistics_on_Obesity_Physical_Activity_and_Diet_England_2012.pdfThe Health Protection Agency, a d epartment which concerns with the health issues, wants to prevent and significantly reduce the morbidity and deathrate arising from gastrointestinal disorders and other health effects, by ensuring that adequate measures are taken to improve access to safe and affordable water and adequate sanitisation for all childrenHealth Protection Agency (no date).This is a clear adventure for the bottled water producers to stand and succeed generating a product which appeals to this especial(a) commit audience. Different sizes of bottles which can fit in their hands or in their launch box. Moreover, it has helped to create new advertising campaigns that promote and highlight the gains available from bottled water, for type, Nestls pure life 2011 advertising campaign (YouTube, 2011).http//www.youtube.com/watch?v=oS5P9Y-ah3sSOCIAL FACTORSThe bottled water industry has witnessed certain social aspects occurred in the away world which have sometimes jeopardized its place in the beverage mark et. Nevertheless, some others factors have as well become new doors for the business to expand.The conditions of tap water and its taste have caused a harvest-feast of tension among good deal. Consequently, consumers have started demanding something purer with nutrients and vitamins (McQueeney, 2012). It is hence that the bottled water producers have realized the need of creating a product which suits the requests of this particular type of customer. They have understood their message by launching a range of bottled waters with different flavours widening, in this way, their choice (Jones, 2009). Volvic is clear example of one of those companies which has grasped this opportunity.http//www.beveragedaily.com/Markets/Flavour-and-function-triumph-in-bottled-water-marketAnother revolutionary social fact that changed the industry is the face lift of body/health consciousness (NamNews, 2010). Society has become increasingly obsess with their body shape to the point of being selectiv e with the food and the drinks they consume.Food and drink production companies noticed that a place was being created for products low in calories which meant a new way to develop business (Public dealing Web, 2012). The bottled water market is one of the industries that considered that it was coming to be a healthy and relevant market. Therefore, they strived to find a way to connect fitness with water (Forsyth, 2010). They created advertising campaigns where the characters (with great bodies) were involved in some kind of sport or activity. They were effective because people started to perceive water as indispensable for active life. However, there still was the need to portray that, to have the high hat of the bodies, the best water had to be consumed. That is exactly what Evian did.http//www.prweb.com/releases/food_additives_acidulants/fat_replacers_sweeteners/prweb10148697.htmhttp//www.bbc.co.uk/ tidings/business-11813975The cut vane name Evian recognised the growing, w ider health and fitness trend and exploited it to the full by marketing their bottled water the ultimate health and wellness productForsyth, H. (2010).Bottled water was now being included as part of the shopping disposition and its demand has rapidly increased as people live a more beneficial life (BBC Two, 2010).http//www.kamcity.com/namnews/asp/newsarticle.asp?newsid=41408https//release.worc.ac.uk/watch.php?r=ZC72HMLNTECHNOLOGICAL FACTORSFor any bottled water company, the expense to arrest its products requires constant analysis at all levels. The extensive companies keep becoming stronger, coercing the suppliers to enhance quality and productivity but diminishing costs (Pall Corporation, 2006). This could be possible with the apparition of a new revolutionary way of production that could actually achieve that The hollow part membrane technology.http//d2xjwcgentlu24.cloudfront.net/pdfs/Food-and-Beverage/Bottled_Water_App_Bulletin.pdfThis innovation is based on the separation of both gaseous and liquid elements. It has been demonstrated that the membranes work in water treatment. As a result, its development still proceeds. Nevertheless, there are few remaining problems that need to be solved (Stanford Research Institute International, no date). The European kick (2010, p9) also agrees with that. For that reason, it also emphasizes the relevance of this problem which makes it point of decoct in its investigation.http//www.sri.com/work/projects/advanced-hollow-fiber-membrane-water-purificationhttp//ec.europa.eu/research/environment/pdf/membrane-technologies.pdfMICRO-ENVIRONMENTAL FORCESThe bottled water industry has set about some internal aspects occurring in its environment which have been harnessed fittingly in order to help the business boost its sales emulous advantage within the cushy drink market, gizmo of bottled water, rise of decoct on better healthcare, increase of eco-friendly following ,etc (Mintel, 2012).COMPETITORSThe successful outc ome and conduct of a company depend on the competition level in its market (Oxford University Press, 2007). Thus, companies must identify their relevant competitors in order to generate the most efficient marketing strategy to obtain profits and also help them become the leading company in their product category.The bottled water producers have made sure to achieve a developed agonistical advantage which has helped them gain position (Mintel, 2012). For that reason, it is wrong to believe that tap water is the industry main competitor.Bottled water is currently occupying a high position in the market competing in the same level as soft drinks. It has maintained competitive prices by offering the minimum cost which has turn out to be effective as it continues to be appealing to those customers seeking survey for money (Mintel, 2012).The soft drink industry has struggled to sell its products referable to the disapproving publicity causing consumers to change their drink choices f or healthier ones (Highbeam Business, 2012). This has meant a coarse opportunity for the bottled water brands to gain popularity over their competitors. That is the reason why some big distributors of soft drinks, such as Coca-Cola and Pepsi, have realized the need to also get involved in the distribution of bottled water (i.e. Dasani, Aquafina) with the interest of expanding the business (McWilliams, 2010). However, some have succeeded in this purpose more than others. instantly bottled water is the fastest-growing beverage category in the world (FiberWater, no date) contempt their rivals try hard other strategies to recover their losses and regain market share.CUSTOMERSThe number of consumers that see their lives as time-pressured grows every day (Mintel, 2012). According to this fact, convenience becomes an important factor influencing their decisions when purchasing a drink or a food product (Wales, 2009). That explains the growth of microwave dinners, drive-thru windows and o nline purchasing of groceries. However, there are other reasons that make bottled water convenient. When people buy it, what they are buying it is not the water so much as the bottle, what they are buying is the convenience of the package at that moment (Fisherman, 2010). If one finds himself in a situation where there is need of drinking water while being out (without availability of tap water), the first thing that would come to mind is to buy a bottle of water from the nearest store. In short, this suggests that what the industry is actually selling is the benefits of the product (portable, opportune at the needed time) which is what the customer wants, rather than product itself.The focus of the customers on convenience is good news for the industry as they gradually switch to the appropriateness of the beverage (Australasian bottled water institute, no date) with the extended variation of leisure activities, travelling and also the growth of life out home.http//www.bottledwater .org.au/scripts/cgiip.exe/WService=ASP0003/ccms.r?PageId=5002SEGMENTATION, TARGETING POSITIONINGThe bottled water companies need to recognize and fall upon their potential markets. They need to break them down into different segments using demographic variables, psychographic variables and/or behavioural variables. Once this step is fulfilled, they have to evaluate the relevant segments and decide which ones to target. Finally, they design the product which meets the requirements of their targeted audience (Adcock et al., 2001).The market can perhaps be divided by using different variables. However, the most relevant for the bottled water industry is probably the behavioural variables non-users, light, moderate or operose users (E-learn portal, 2012). For example, according to Euromonitor (2002) the bottled water consumption was heavy in Italy with an sightly of one hundred fifty-five litres per person a year while it was light in Finland with an comely of 14 litres per person .http//www.elearnportal.com/courses/business/consumer-behavior/consumer-behavior-market-segmentationhttp//www.nationmaster.com/graph/foo_bot_wat_con-food-bottled-water-consumptionEVIANEvian is UK leading brand specialized in the distribution of bottled water (BBC, 2012). It is part of the product mix supplied by the French company Danone.http//www.bbc.co.uk/news/uk-scotland-scotland-business-19743806The brand is generally aimed at heavy mineral water drinkers (Nielsen, 2009). However, on a detailed basis, Evian targets people of all ages mums, babies, children, seniors and also people who carry an active lifestyle (Evian PET bottles), for example, students. Moreover, it also aims at restaurants, hotels and nightclubs as that explains the existence of Evian glass bottles (Evian, no date).A lot of people would say water does not offer too many opportunities. Nevertheless, Evian has achieved positioning its brand in the tribute market by gaining from every erect concerned for the hea lth of their newborns (Michael, 2012). Evian uses a unique brand communication which proves to be effective. It was clearly reflected on their advertising campaign under the slogan remain Young (Lab Brand, 2009).Brand Positioning on Emotional Benefitshttp//www.labbrand.com/brand-source/evian-strives-brand-differentiation-build-brand-equityEVIANS MARKETING imminglePRICEEvian wants the customers to distinguish their product as being a opulence from Mother Nature consequently, they price it at the premium level (Fisher, 2012). This is due to the reliance they have developed over the years since the establishment of the brand. The price is what gives standard to their product line (Kapferer, 2008).The following image gives an idea of the average price of Evians product line in Tesco.Figure 1 Evian brand price at Tesco (My supermarket 2012).PLACEEvian clearly distributes its bottles through supermarkets, such as, Tesco, Asda, Waitrose, Ocado and Sainsburys (My supermarket, 2012). Simi larly, they use some smaller retailers as their supply channel as it is a wider way to reach their customers.In some occasions, the brand may also be placed in deal machines as it can be seen in the picture below.http//t3.gstatic.com/images?q=tbnANd9GcRL-LKivJKsbaGbwI7qTyEq0EG-7BkObbtFCXPi_ykx8sFpS33eoQFigure 2 Evian bottles in a vending machine (Source Google, 2011).PRODUCTThe brand offers ranges of bottles suited to each of their different target audiences. For example, the PET bottles for sports practitioners and the glass bottles for the restaurants. It is noticeable that the firm uses different materials to generate its bottles plastic bottles, resistant to movement, and glass bottles, more delicate, sign of sophistication (Evian, no date). In addition, Evian offers its water in bottles of different sizes adapted to the convenience of the customer.http//www.evian.com/files/contents/38/bottles_PET_BE.pngFigure3 Evian bottles in different sizes (Source Evian, no date).PROMOTIONI t uses different ways to glide by its message to the target audience with the interest of creating a connection amongst them and the product. Some of the various effective techniques they utilize to make that possible are brand endorsement and advertising through different channels. In addition, the brand is sponsor of sport icons like Maria Sharapova (The drum, 2012).Figure 5 Evians billboard advert (Source Google 2012).Figure 4 Evians brand endorsement (Source AdWeek 2006).http//t3.gstatic.com/images?q=tbnANd9GcSwg1SFW7p_fwN4mSlHvY0Pdu9WHXFWizkyTgMIYXuRCfBouuoqCYvGtj1bSA http//t2.gstatic.com/images?q=tbnANd9GcQ9zwxjho_G7ARm8PA5qhZORnp-MylAVKZVyPCrw_cIxunvbXiKLwhttp//liamsmarketingandprblog.blogspot.co.uk/2012/11/analysis-and-swot-analysis-of-one-brand.htmlhttp//books.google.co.uk/books?id=8PoItiB7bicCpg=PA235lpg=PA235dq=evian-+premium+pricesource=blots=ewZc0xoEWBsig=_b3qj2975SIOafxq1j49xu89Ldghl=ensa=Xei=NO61UO_yLYiH0AW69YHoBgved=0CFkQ6AEwBgv=onepageq=evian-%20premium%20pricef=f alsehttp//www.mysupermarket.co.uk/brands/evian_in_tesco.htmlhttp//www.mysupermarket.co.uk//tesco-price-comparison/mineral_water/evian_natural_still_mineral_water_2l.htmlhttp//www.google.co.uk/imgres?q=Evian+bottles+in+a+vending+machineum=1hl=ensa=Ntbo=dbiw=1366bih=653tbm=ischtbnid=Ut337L89YKN7rMimgrefurl=http//vintage.johnnyjet.com/folder/ account/France-South-Nice-Aix-en-Provence-DiScala-Wedding-Chateau-Grimaldi-Best-Western-2011-7.htmldocid=Wxlz77d416FJLMimgurl=http//vintage.johnnyjet.com/photos-2011/Nice-France-June-2011-176.jpgw=640h=480ei=SOu5UJXeGcLF0QWAqIHIAwzoom=1iact=rcdur=399sig=113099667739855397104page=1tbnh=143tbnw=212start=0ndsp=23ved=1t429,r22,s0,i157tx=131ty=95http//www.evian.com/en_GB/54-evian-PET-bottlesJames Blake is cool, but can he heat up?http//www.google.co.uk/imgres?q=evian+billboard+adsstart=185hl=ensa=Xtbo=dbiw=1366bih=653tbm=ischtbnid=Op4ec1VRnuLuXMimgrefurl=http//www.artrick-playground.com/article/Evian-T-Shirts-Are-Back/3247/1024811docid=4RFzSZrgBnMPyMim gurl=http//www.artrick-playground.com/static/images/3247/Evian-T-Shirts-Are-Back_1024811_profile.jpgw=440h=330ei=XuO5UP2CGqrQ0QWln4GgBgzoom=1iact=hcvpx=1066vpy=301dur=485hovh=194hovw=259tx=147ty=66sig=113099667739855397104page=8tbnh=149tbnw=214ndsp=34ved=1t429,r78,s100,i58http//www.thedrum.com/news/2012/06/28/evian-extends-sponsorship-deals-maria-sharapova-and-wimbledon

Old South vs. New South in OConners Everything That Rises Must Conver

disused entropy vs. New South in OConners Everything That Rises Must fulfillFlannery OConnors Everything That Rises Must Converge depicts a stifling beat-son relationship in which the conflict is never resolved, or even acknowledged. This relationship is a metaphor which describes the transition from the Old South, with its inbred values used to justify slavery and segregation, to the New South, striving for nicety based on equality. Mrs, Chestney (old South) and her son Julian (New South) represent, on an individual scale, the interactions of their gibe constituencies, The world is a mess everywhere... I dont know how weve let it suck up in this mess, states Mrs, Chestney on the subject of segregation, Unintentionally, she implicates her kind as the fellowship responsible for the tension between Negroes sic. and Whites, She is saying, in effect, We dominated this race of people. straight off it has become too difficult for us to maintain that control. Naturally, she feels threatened. Josephine Hendin wrote that The desegregation of buses and the prevalent rise of the Negro seem to her so much cuckoos nest, a chaos in which the old and the young, the present and the past, must violently collide. Blacks encroaching upon the strength structure which is integral to her behavior have forced her to either evaluate her behavior, or substantiate it. She is an old woman, whose meaning to life is reliant upon segregation, and she will, in every case, opt for the latter, In her discourse with her son, Julian, she proudly refers to a great-grandfather who was a slave owner, the tragedy of half-whites, and, as proof for not riding incorporated buses alone, a large Black passenger sitting adjacent to her, yarn a newspaper. Her mani... ...s and is now yearning for a darky nurses care. Only then(prenominal) does Julian react to the circumstances, in a panic. He helplessly watches his mother die, and then realizes how dependent on her he truly is, As the Old So uth dies, the New South emerges. The descendant cannot sever the tie to its predecessor, nor trim back its effect on the next generation. As a society, our evolution to a point without racism may be a long process. work CitedFeeley, Kathleen, Flannery OConnor Voice Of The Peacock. New Brunswick, New Jersey Rutgers University Press, 1972. Hendin, Josephine. The World of Flannery OConnor. Bloomington, indium Indiana University Press, 1970. OConnor, Flannery. Everything That Rises Must Converge. New York The Noonday Press, 1956, Stephens, Martha. The Question of Flannery OConnor. Baton Rouge lanthanum State University Press, 1973.

Free College Essays - Hindu Influence in A Passage to India :: Passage to India Essays

A Passage to India - Hindu Influence Several variant literary elements work in tandem to produce the magic seen in E. M. Forsters A Passage to India. Because this story was presented to the world less than a decennary after World War I, the fantastic and exotic stories of India seized the attention of the relatively provincial society of the day, and the novels detailed presentation of Hinduism certainly excited the imaginations of thousands of readers. Benita turn off supports this assertion when saying, "Hinduism takes its place at the core of the novel just as it lies at the heart of India" (164). How powerful was Hinduism in India? Historians have pointed out that the Indian masses united with strength only when Gandhi appealed to them with Hinduism (Parry 164). With this in mind, it seems logical for Forster to devote much energy to portraying the Hindu religion. Furthermore, Forster himself expressed that he viewed himself as on "nearer nodding terms w ith Krishna (the Hindu divinity of literature, art, music, and dance) than with any other god" (McDowell 105). The clash between Hinduism and Christianity in A Passage to India parallels the conflict between the Indians and the English. Hinduism is best represented in the novel by Professor Godbole, and Christianity is epitomized in Mrs. Moore. Mrs. Moore comes to India with the kindness and understanding heart of a devout Christian but leaves morose and peevish. Perhaps she is haunted into this present by Professor Godboles strange song "At times there seemed rhythm, at times there was the illusion of a Western melody. unless the ear, baffled repeatedly, soon lost any clue, and wandered in a internal ear of noises, none harsh or unpleasant, none intelligible.... The sounds continued and ceased after a few moments as casually as they had begun - apparently half through a bar, and upon the subdominant" (84-85). When Godbole explains that his song is about a milkma id begging for the Krishnas assistance, and Krishnas tribulation to appear, Mrs. Moore asks, "But he comes in another song, I hope?" to which Godbole at one time replies, "Oh no, he refuses to come. I say to him , Come, come, come, come, come, come. He neglects to come" (85). It is this song that forces Mrs. Moore and Adela Quested into delirious cocoons from which they only escape to meet horrible circumstances Mrs.

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What drives success? Where does it come from? Can you be born into it? These are some(a) common questions when it comes to success. Every one usher out has their own opinion just about what success is, and also what it takes to become made people in todays world. That is where Malcolm Gladwell comes into play. After reading Outliers The baloney of Success, Gladwell has helped me view the journey to success in ways I dumb represent and concordnt perceive of before. He helps you understand some complex ideas of why someone may be much boffo that someone else. To me success is determined by a lot of things and at that place is no one thing that tail assembly make your success, you have to have multiple things that are not found in one place. in that location are many things that come to your mind think of when it comes to success, age would be one of the many determining factors. In the countersign, Gladwell used hockey as an example. Hockey is a sport dominated by Canadians . In Canada, at that place is a hockey deadline where if a minor is not 10 by January 1st, he has to wait until next year to begin playing. This gives a kid with a birthday before the deadline an advantage over his opponents who could only be a few months young than him, because he had a year more of experience. Americans understand this in a diverse way. In the United States train system you have to be 6 before a trusted time of the year before you can enter kindergarten. This could be various because those who enter earlier could graduate at a younger age, those who have to wait could be more prepared for school. It depends how you look at from each one situation, because they all can be different.If you have every played a sport, instrument, or simply attended school then you have heard the quote Practice makes perfect.... ...l believes thats why we are behind educationally. I believe this is a true statement, our kids in united stated should expend more time learning th an playing video games, texting, and on affable media which seems to be the most popular thing these days. Success can be defined by a lot of different things, whether you are tall(a) or short, rich or poor, your definition may be different than one of your peers. I believe in that respect is not a castigate answer to the questions what is success? or how you do you become successful? This book really gave me a few more ways of thinking about how success comes along. Some of the things Malcolm Gladwell comes up with are extreme but there is no right or wrong answer. To me success is determined by a lot of things and there is no one thing that can make you successful, you have to have multiple things that are not found in one place.

Human Resourse Management Essay -- GCSE Business Marketing Coursework

humankind Resourse anxietyThis essay pass on review the role of serviceman resource management (HRM) in the outline process. This will include the function of recruitment and training programs in HRM, the invention of strategic fit and how human resource management can leading to a competitive advantage. The manner in which an organisations military group are managed has a tangible influence on the productivity of the employees, which eventually acts upon the firms bottom line. Corporate success is dependent upon the consolidation of the human resource platform and the corporate strategic scheme.It has become a widely held premise that people provide organisations with an important source of sustainable competitive advantage and that the effective management of human capital, not somatogenetic capital, may be the ultimate determinant of organisational performance (Youndt, Snell, Dean, Jr, & Lepak, 1996). The relationship betwixt the strategic devisening of an organisat ions people and the overall outline is being increasingly recognised as one of immense importance. A growing recognition of human resources as being a phoners most important asset has, and will continue to, variegate the focus of strategic planning. It is no longer acceptable to exclusively plan for those assets that will appear on the balance sheet. A cohesive plan integrating human resource management and the overall strategic plan is necessary, such that the management of people is not a distinct function, besides acts as a medium through which all other job strategies are implemented (Armstrong and Long, 1994 p. 42). In essence, the competitive, human resource, and structural strategies should all be linked in a systemic and dynamic fashion (Boxall, 1996 p. 61). Unfortunatel... ...y, T.E. (1993), strategical kind Resource Management, Thomas Nelson Australia Melbourne.Schuler, R.S., and Jackson, S.E. (1987), Linking Competitive Strategies with Human Resource Management Pr actices, The Academy of Management Executive, Vol. 1, No. 3, pp. 207 - 219.Schuler, R.S., and MacMillan, I.C. (1984), Gaining competitive advantage through human resource practices, Human Resource Management, 23 (3), pp. 241 - 255.Skelton, B (1996), Flexible hands is a business strength, Human Resource Week 96, The Age, pp. C10.Torraco, R.J., and Swanson, R.A. (1995), The Strategic Roles of Human Resource Development, Human Resource Planning, 18 (4), pp. 10 - 21.Youndt, M. A., Snell, S. A., Dean, Jr., J.W., & Lepak, D. P. (1996). Human resource management, manufacturing strategy, and firm performance. Academy of Management Journal, 39 (4), 836-866.

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Implications of s senst(p) dust im hop onSocial functioningActual attractiveness has consistently been shown to be related to various aspects of social functioning. Additionally, studies have also shown that the look an individual feels about his or her tree trunk is also associated with social functioning. In a review of such studies, Tantleff-Dunn and Kinder (2011) noted the general trend that citizenry who felt to a greater extent positively about their bodies tended to report greater cheer and confidence in their interpersonal interactions, while others who felt more negatively about their bodies reported more discomfort in social situations, and more avoidance of these situations (Annis, Cash, & Hrabosky, 2004 Cash, Theriault, & Annis, 2004 Davidson & McCabe, 2005 Nezlek, 1999). The researchers involved in these studies have attempted to explain these findings d unrivaled theories and frameworks such as social learning and attachment theory. The social cognition framewor k ties in with the sociocultural model of influence on system image. While the sociocultural model of influence has been seen as a sort through which body image develops, the social cognition framework extends this kinship to be reciprocal in nature. This means that while the opinions of others might fabricate an individuals view of his or her body, body image wad also act a filter that preserves the nature and quality of ones relationships. Bowlbys (reference) attachment theory proposes that early attachment has an impact on later social functioning and the development of psychopathology. Building on this school of thought, four attachment styles were conceptualized (Bartholomew & Horowitz, reference). In general, the four attachment styles can be viewed as either secure or insecure.... ...a causal gene in the development of BDD, body image dissatisfaction is seen as central to the pathology and tutelage of the disorder (Phillips, 2011). Individuals with BDD thus might al so benefit from the treatment of body image disturbances.Poor Body Image and AdolescentsEven before the age of formal schooling, children are likely to be exposed to thin bang ideals (Blowers, Loxton, Grady-Flesser, Occhipinti, & Dawe, 2003 Dittmar, Halliwell, & Ive, 2006), and it has been found that in girls as early as 6 or 7 years of age, their level of awareness of the thin ideal body is similar to that of girls five or six years older (Murnen, Smolak, Mills, & Good, 2003). look has also shown that body dissatisfaction and disordered eating attitudes are also customary at this point in childhood, particularly among girls (Ricciardelli & McCabe, 2001 Smolak, 2004).

Tennessee Williams Essay -- essays research papers

Tennessee WilliamsTennessee Williams was born Thomas Lanier Williams on defect 26, 1911 inColumbus, Mississippi. As a child, he lived with his mother and grandfather.When he was fourteen, Williams also first place in an essay contest sponsored bya national magazine, The Smart Set. At the age of seventeen, his firstpublished fable appeared in the August 1928 issue of Weird Tales. A year laterWilliams entered the University of Missouri but in 1932 he withdrew and took ajob at the shoe factory where his father held a job as a sales manager. In1935 Williams returned to college and graduated from the University of Iowa in1938. Williams had begun writing shirks while attention the University ofMissouri and after his graduation he had supported himself doing a grade ofsmall jobs. In 1939 he won a national gaming award for a group of plays calledAmerican Blues. Williams achieved his first great breaker point success with The GlassMenagerie, which was produced in reinvigorated York City in 1945. This play won the NewYork Drama Critics Circle Prize as the old age best play. Williams averaged twoplays a year since that time. On February 4, 1983, Tennessee Williams died inNew York City. Throughout Williams lifetime he has put forth more than twenty- cardinal full-length plays, more than forty short plays, a dozen produced (andunproduced) screenplays and an opera house libretto. These have been translated intoat least twenty-seven languages, including Tamil, Welsh, Ma...

The Complexities of Human Relationships Explored in Nella Larsens Pass

A commodious amount of literature was created exclusively for African Americans during Larsens while. For the first time, African Americans were being told that it was okay to be proud of who they were. This knowledge and self-awareness was important in many works of literature, but a number of writers began exploring the darker side of this company with literature that concentrated on the pessimistic aspects of cannonball along relations in America. Nella Larsens novel, Passing, focuses on this idea with the story of Clare Kendry, a sad mulatto who consortes as a white person. Not only is Passing representative of the dilemma of the tragic mulatto, it is also a novel that explores the difficulties of man relationships.Clare Kendrys life is a salient example of the difficulty of the tragic mulatto. In Passing, Clare seems to impart and urge to go back to the African American world she left. Clare tells her friend Irene Redfield that she cant know how in this pale life of min e I am all the time seeing the bright pictures of that other that I once thought I was glad to be free ofIts like an ache, a pain that never ceases (Larsen 145). She also realizes a great deal how she fatalitys to see African Americans, to be with them again, to talk with them, to hear them laugh (Larsen 200). Even though Irene feels that there is nil sacrificial in Clares idea of life, no allegiance beyond her cause immediate desire, (Larsen 144) it is obvious that Clares wish to buy the farm to her African American race is sincere, even if the reasons seem unfair.Irene believes Clare to be selfish, cold and hard (Larsen 144). Irene also feels that Clare does not have even the slightest artistic or sociological interest in the race that some members of other races displayed. She cared nothing of the race, she only belonged to it (Larsen 182). While there may be a little truth to this report, it does not fall Clares own pain at having to deny her African American legacy, and h er hungriness to return to it. Irene isnt being fair to Clare. She is not being the dead on target friend that Clare needs. Irene represents a piece of society who feel that people who pass must have a ethically satisfactory reason to return to their African American roots such as a want to rebel against a white humanity that has forced them into the role of a white person. In my opinion, Clares desire to return to her ... ...ar just how Clare waterfall from the window after Jon discovers her dishonesty, just before the fall Irene reveals that she couldnt have Clare Kendry cast aside by Bellew...she couldnt have her free (Larsen 239). This tells that Irene is in truth likely accountable for Clares death. Although the vagueness adjoining the incident prevents determining Irenes guilt beyond a practical disbelief, she seems to be the one character who benefits the most from Clares death. In the end, the variations between Clare Kendry and Irene Redfield are overshadowed by their si milarities revealing that their relationships are just as noteworthy as the subject of loss. Nella Larsens Passing effectively deals with the troubles of the tragic mulatto, and the complexities of human relationships. Her literary donation is important because of her capability to boldly handle a sensitive racial issue while also exploring the consequences of this issue on human relationships. It is obvious that Larsen included both the social and psychological characteristics of passing in her novel, and I believe that is what truly made the novel great. whole kit CitedLarsen, Nella. Passing. New York Penguin, 1997.

The Name Judith :: essays research papers

Is it important to bash what is behind your pretend? Now in days, numerous names are given without knowing their meanings or where they bring forth from. For example, I was given the name of Judith bonnie because my parents heard it and samed it. It depends where and in which culture were they raised. For this purpose I researched my name Judith. Some of the main points I found were interest to me like the history and my personality.First, the history of my name Judith obtains interesting and important facts such as meanings, known people in the world, and culture. Judiths argument is Hebrew, meaning "Praise" Dictionary of First Names, Alfred J. Kolatch (393). There is overly celebrated people from the past, for example, "In the old testament Judith was one of the wives of Esau". Parentsoup.com/babynames/meanings.html. Another famous person from the past was, "The beatiful heroine in the book of Judith (in the Apocrypha.) Kolatch (393). With this in min d, it is interesting to know that my name has been used for thousands of years However, in my culture not many people are named after Judith. My name is more commun on the Asian continent, where it was originated.Another fact is that personality can be described just by the name. An example, on my research I found web sites with my name wich described my personality. Kabalarians.com/male/judith.htm., "Judith is happiest when associating with singing, dancing, and having a true(p) magazine." Accordingly, all this quote describes me absolutely because I always like to be happy and having a good time with my friends. For example, If I am spending time with my friends, I like to be thinking positive and enjoying it as much as I can. I have never liked to see any of my friends regretful or with problems, if that is the case I try to cheer them up. I also found some weaknesses, kabalarians.htm., "Over indulgence in food or emotional desires could cause you to have problems i n your nervous system." Without a motion this totally describes me. There is times when emotional desires get to me and take time to get them out of my activities.

Free Essays on Homers Odyssey: Book XIX :: Homer Odyssey Essays

The Odyssey Book XIX                                                                          In Book XIX of Homers The Odyssey, Odysseus, posing as a poor beggar, has a discussion with genus Penelope regarding Odysseus himself, and how the two met.  Readers may question why Penelope does not recognize her own husband.  Later on, one sees that at least Eurycleia distinguishes Odysseus.  Penelope reveals a dream she has had to Odysseus, inviteing for an explanation.  This Book of The Odyssey brings forth an suppose regarding the death of the suitors that is soon to come.           Book XIX starts with Telemachus and Odysseus removing the arms by the ae rial of Athena and storing them for safety as the suitors retreat for the wickedness.  Odysseus sends Telemachus off to bed and prepares to footrace the women, run Telemachuss mother too (391).1  Penelope, and everyone else for that matter, is now under the impression that Odysseus is a beggar.  Melantho starts the discussion by lashing out on Odysseus.  Penelope, in falsifying of the beggar, scolds Melantho, saying, Make no mistake, you brazen, shameless bitch ... my heart breaks for him (393).           Penelope, well conscious of the relationship between the beggar and Odysseus, asks Eurynome to bring out a hushed chair in order than the beggar can tell his story.  She wishes to ask him careful details about his friendship with her missing husband.  Odysseus begins by flatter Penelope, but she says her only concern is her husband whom she misses.  She explains that a plan was devised by her, stating that whe n she finished a web she was weaving, she would marry a suitor.  Each night she unraveled what she had done.  She goes on to ask of the beggars past.           The beggar mentions Crete and then Cnossos, where he says he had met Odysseus.  He tells of how he then brought Odysseus to his home and treated him in style (396).  He explains that the wind kept Odysseus and his crew at the beggars home, and on the thirteenth sidereal day when the wind died down, the Achaeans could finally set sail for Troy.  Penelope weeps as she listens to Odysseuss tale.  To test the beggar further, Penelope asks what kind of clothes Odysseus wore, what cut he was, and what anatomy of people followed him.