Market mix Essay

REPORTTable of contentIdentify chance on characteristics of the product.Review pricing policyAnalyse the impact and importance1. promotional method2. Channel of distribution3. Level of customer service provided usher the components of the trade mix.Identify external environment factorsIdentify consumer prioritiesAssess the marketing mixIntroductionBraaap began with the vision of making motorcycling more sweet and more accessible, enabling more people to experience what we love virtually motorcycling. Plan from the beginning was to build a World-Class Motorcycle that could repugn with the custom built American race bikes, whilst still being low-cost to the masses. With a dream of building a niche motorcycle brand, braaap grant Brad Smith set out to find manufacturing partners that could build the last-ditch motorcycle with him. As an eighteen year old kid with cypher to offer but a vision, he and an interpreter visited over 50 motorcycle manufacturing plants one by one getting laughed out of their offices. in conclusion he found manufacturing partners that guessd in his vision, believed in the brand. We now have what we believe is the best motorcycle range of its typesetters case in the orbit. We ar the notwithstanding motorcycle brand on the planet with a biographytime warranty, and we are the and production bike to win back to back world championships for our genre of the sport.CharacteristicsBraaap Motorcycles are the only Australian motorcycle company and the only dirt bike on the planet to offer a life time warranty and customised dirt bikes. With the option of over 1000 chroma and sticker kit combinations theres no wonder braaap are the category leader.1. Braaap Pro 50ccThe braaap PRO 50cc Is the Ultimate Kids bike Designed in Australia and Backed by Lifetime Warranty the braaap Pro 50cc is Loaded with safety features and top level specs including disk brakes, category leading suspension, restrict-able natural gas and electric start.2. Braaap Pro 88cc Youth EditionThe kids 88cc braaap features all world syndicate componentry as the adults 88cc but features a cut down seat to event kids. The braaap 88cc is a perfect match for someone learning to ride, with a 4 speed semi centrifugal gear box this bike is jam-packed with fun3. Braaap Street Superlite 125ccThe Street Superlite is an exciting addition to the Australian designed braaap range. With a mission to take everything braaap represents and bring it to your daily commute. The street level-headed braaap SS 125cc is a superlight street legal motorcycle suited for the daily commuter train or weekend riding with a power to weight proportion illuminate every ride awesome.4. Braaap Pro Factory 190ccThe braaap Factory scarper Bike. Our braaap factory 190cc is the Ultimate Power house, race bread SUPERLITE machine. Featuring the Japanese Daytona Anima 190cc engine, French Frame, European Exhaust and Canadian Suspension the power to weight balance will blow your m ind If you want to go fast and take a breather ya mates this is the bike for you.Marketing mixThe largest moto fashion retrailer in AUS is the motto of Braaap. The market mix strategies used at Braaap to become a triple-crown company in business of dirt bike, pit bike and miniskirt bike. Pricing, Promotion, Products, Channels of distribution and Customer Serviced are the key ingredients at Braaap. hellhole bike, Dirt Bike, Mini Bike and their parts and accessories are available to stool online and in store. Braaap offers their own brand name bike or separate major brands including ProTaper, Renthal, Daytona, Elka and Castrol. Braaap refers their bike as the best dirt bike of its type in the world. It is assembled by Braaaps mechanics base in Australia. there are 4 superstores branches around Australia. Not only bikes are the products at Braaap, other fashion accessories are the master(prenominal) products too. Action sports equipments, for example, helmets, riding gear, T-s hirt, shoes, jeans and save up parts of bikes are available to shop.Pricing Policy and Customers PricingAt Braaap, the price of products is various. For the price of accessories and spare parts is divided into 4 ranges* $0 $24.99 * $25 $49.99* $50 $249.99* and over $250ObjectivesThe main objective of the organisation is to make their products affordable for people for this reason, Braaap also offers the payment plan for those who cannot afford a bike with $3 a day for a bike. The law of demands is lots referred as Consumer wants to buy more of a product at a low price and less(prenominal) of a product at a high price. This inversion of demand and price shows that the higher price of products the less willing to buy. However, there are amount of people who purchase a higher price product because they believe a product is smash in quality. At Braaap, they offer the products to attach customers at different level. The main customer of Braaap is a young-adult who has a passion in this sport.