Promote Products & Service Essay

1/ IntroductionAfter the 3D video smash hit of American film c eithered Avatar released worldwide in 2009, a lot of cinemas in the world also start the movie with this technology. In particular, a few years ago, to demand of customers as intumesce as improving the quality of business, there are many investors take away invested 3D coffee. 3D Coffee is gradually developing into a movement entertainment healthy. It looks like a forward-looking air crept into the life-style of young mass.2/ melodic line idea* Create a rum coffee disclose, where customers can enjoy nice coffee cups and amount after blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or couple motive to relax and talking.3/ Requirements tosucceed in your business* Location The first restaurant should be located in a busy residential area to pull in a lot of customers in Sydney. After the first 3D restaurant succeeds, there is more 3D coffee patronizes will be opened. When provoker of shop was known in a lot of cities, we should get franchised and show cadence this business in other big cities.* Pricing strategy stool customer a price of product consistent with cost rate. Organizing timed promotions to customers and discount special days. * Quality strategy maintaining and development the company proceeds that has been consumed widely in the consumer market as swell as modify the poor quality production. * Advertising and Promotion strategyTo attract customers that 3D coffee shop would advertise through TV, radio, magazine, expression book and internet. The shop should have advertising strategies to clients through networking communities. Promotional activities for all products sometimes are showed such as discount activities, promotions and big events to make do with other shops as well as pop the question entropy close to the restaurant to customers. * Customer usefuln ess Creating a paid staffs with higher responsibility. They should be neighborly and patient with customers to make customers feeling comfortable and enjoy their visit.4/ Entrepreneurship* Design the shop there are three take abacks.+ The first tier This floor for staff only, there are bar, toilet, etc. + The second floor there is one large room with a force of 30 people, it can be used to organize offline, enjoy music Audiophile, lossless lyrical, gentle, combined watch HD movie blockbuster.+ The third floor there are 10 retinue with 5 rooms for groups of friends, families can sit easily that have large screen (120 inch), large space,polite, audio system modernisticization and 5 rooms for couples, friends with private space, romantic, seat systems extremely relaxing. each rooms are equipped with HD projector 3D and it can serve 3D movies with high quality. * Customer The majority of the customers is young people who looking for tonic things and call for to try the diff erent feelings. In addition, this shop also serves international customers who want to find where they can have both their own space to watch movie, enjoy coffee and talk together, so that this is an ideal location.5/ Business ObjectivesA/ The common purpose Give to customers of all ages who need somewhere for entertainment, relaxation and enjoying favorite movies as well as where customers meet friends. Besides, this shop also serves customers who want to hold a birthday party for your friends, relatives, or want to date, say a marriage proposal, Events, etc. In general, this shop will help customer to reduce stress after a stressful working hours. B/ Shop business purpose* ingest large profits for the investors.* Bring revenue to the country from revenue* The economical benefits contribute to the annual budget+ Income tax + Personal income tax.* Create a professional image, reliable in the hearts of consumers.* To receive the entertainment take of the people, improve the spir itual life, help people to get fun time after hours for learning and work stress, contributing for the cultural life federation and re-production labor.6/ SWOT AnalysisA/ Strength (S)* Ample space, shrewd layout unique and beautiful, new furniture.* Favorable location.* Reasonable price.* The management work capacity and determination.* Services to provide good quality, high-speed transmission.* The wifi internet service has high speed and easy to register multiple packagesPromotions. * Using modern machinery and professional.B/ Weakness (W)* The first capital investment is lacking.* Dont have patrons as well as reputable supplier for products in the starting days.* The new shop establishment makes it difficult to attract new customers.* Dont have too much experience in business coffee 3D.C/ Opportunities (O)* Focus on potential clients students, people with average incomes.* There is good material.* Opening more branch some the world or sell franchise for foreign companies. D/ Threats (T)* some other local shops could try to adopt business idea in a short time.* The large number of new shop that will be opened to competition.7/ Financial, juristic, Marketing, Operational and Business viability* FinancialIn severalise to this business succeed and develop which the company have to invest about $500,000. When business achieved and attract customers that will have grown steadily 5% each year in investment. Beside, business should hire accountants to prepare tax return, overt business activities to take care of business tax affairs.* LegalBusiness will hire lawyers to maintain activities and resolve with legal and cognitive process affairs.* MarketingPay advertising company to create original Ads, flyers. At the same time, advertise through TV, radio, magazine, Face book and internetas well as developing logo and slogans.* Operational create a management fair(a) system include supervisors, floor managers and leaders to manage staff shifts. All of them sho uld be training and study a course about professional skills to service clients.* Business viability maintain activities and making a profit and increase steadily per year.8/ Conclusion3D COFFEE will provide a space, an suitable environment for many different demands of customers as well as creating healthy recreation and relax with some reasonable prices. When customers come to Coffee 3D that they will be integrated into the environment lively, friendly and everyone will be linked together easier. Furthermore, this shop will satisfy all the needs of the individual or collective by new services and so interesting. Through the analyse and present research information of project 3D COFFEE. We think this project will channel high economic efficiency and accordant with the needs of people as well as the general trend development of social especially young people.9/ References* Principles of Marketing (26/09/2011) 5th edition, Person Australia.